ARE MAGAZINE DEAD?
The magazine industry is not what it used to be. Less and less magazine is on the newsstands. You will still find the older magazine like Vogue, Elle, Ebony, etc. Buy many of our favorite independent magazines are gone. Back in the 90’s, you could find any niche magazine mostly car and magazine with glamour models. So is magazines dead? The answer to this question is no.
Time has change and magazine readers are different. Today’s magazine reader consumes content on smartphones or tablet. Older readers are now embracing modern technology. Many publishers sell more digital magazine than prints.
I knew digital was going to become big after watching Martha Stewarts Digital Video magazine video. Many traditional publishers ignored Martha and laugh at digital.
WHY DIGITAL
With digital magazine publisher may embed videos, links, audio and create interactive content for their readers. Many publishers are offering additional content in their digital edition. Digital is mainstream now with companies like Zinio, Pocket Magazine and Magzter leading this digital revolution. On each platform, you can get access to your favorite major magazine and independent magazines.
DIGITAL AND WEB MAGAZINE ARE NOT THE SAME!
Digital Magazine is the print magazine in digital format and may contain interactive features, hyperlinks, photos, photo albums, videos, and audio. A Web Magazine is a website with photos and text. Example of a web magazine Perez Hilton, TMZ, etc…
Magzter is the biggest digital newsstand with 203k magazine online. What makes Magzter great is the app for Android and iOS. Plus their Magzter Gold subscription plan. Magzter gold is the Netflix of Digital Magazines. You can read all the magazines on Magzter gold and you only pay $49.99 per year.
What is your favorite magazine? Leave a comment in the comment box.
You know as a long time techie who hops on things before they became mainstream that this post is right up my alley.
Yes